Campaign Design / Print
Bramble Park Zoo
Bramble Park Zoo is a campaign design project centered around creating playful, engaging promotional materials for a family-focused seasonal event. The project brought together multiple print pieces into one cohesive visual system designed to feel energetic, approachable, and easy to recognize across touchpoints.
Client
Bramble Park Zoo
Deliverables
Business Card, Direct Mailing, Letterhead, Magazine Ad, Shopping Bag Mockup
Tools
Illustrator, Photoshop
Timeline
Fall 2025 (1 Week)
The Goal
Building a campaign that feels playful and cohesive
The goal of this project was to create a campaign system that could promote Bramble Park Zoo in a way that felt fun, inviting, and visually consistent across multiple print applications. Each piece needed to work on its own while still feeling like part of a larger branded event experience.
Visual Direction
Bold layout, approachable energy, and family-friendly appeal
The visual system for Bramble Park Zoo was built around bright, engaging layouts and a clear promotional hierarchy. Typography was used to create strong readability and excitement, while imagery and supporting graphics helped reinforce the playful, accessible tone of the campaign. The overall direction was designed to feel lively and memorable without losing structure or clarity across the different deliverables.
Reflection
What I learned through this project
This project strengthened my ability to work quickly while still maintaining consistency across a full campaign system. It pushed me to think about how multiple print pieces relate to one another and how layout, hierarchy, and tone can work together to create a more complete and recognizable brand experience.