Deliverables: Campaign visuals, posters, social media graphics, promotional materials
Tools: Adobe Illustrator, Photoshop
The Challenge
Bramble Park Zoo needed a seasonal marketing campaign that would capture attention, increase engagement, and attract families and local visitors. The campaign had to feel playful and educational while staying consistent with the zoo’s established brand.
The Concept
The campaign was designed to turn a season into an experience, using bold visuals and cohesive messaging across multiple platforms. Bright colors, engaging imagery, and clear calls-to-action were used to create excitement while remaining accessible to a wide audience.
Key goals:
- Create a strong seasonal theme
- Maintain consistency across platforms
- Appeal to both children and adults
Campaign Execution
The visual system was applied across posters, social media, and promotional materials to ensure a recognizable and unified look. Each piece was designed to work on its own while contributing to the larger campaign, reinforcing brand recognition and engagement.
Outcome
The final campaign delivers a cohesive and energetic visual presence that supports Bramble Park Zoo’s mission of education and community engagement. This project demonstrates my ability to design multi-platform campaigns that balance creativity, clarity, and audience appeal.
