Brand Identity / Web / Packaging
FinAura
FinAura is a coastal-inspired home decor brand designed to bring calm, minimal, and organic elements into modern living spaces. The project focused on building a cohesive visual identity across web, packaging, and digital content.
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Client
Self-Initiated
Deliverables
Brand Identity, Website Design, Packaging, Social Media
Tools
Illustrator, Photoshop, Wix
Timeline
Fall 2025 (8 weeks)
The Goal
What this project needed to communicate
The goal of FinAura was to create a brand that reflects a calm, coastal lifestyle while maintaining a clean and modern aesthetic. The design needed to feel intentional and minimal, while still communicating warmth, texture, and a connection to natural materials.
Visual Direction
Typography, color, imagery, and overall feel
FinAura’s visual system is calm, minimal, and coastal-inspired. It combines a clean sans-serif with a soft script accent to balance structure and warmth. The palette features muted ocean tones—sand, seafoam, and deep blue—creating a grounded yet airy feel. Layouts use generous spacing and simple grids, allowing content to breathe while subtle textures like marble and linen add depth. Overall, the identity feels serene, modern, and intentionally understated.
Reflection
What I learned through this project
This project strengthened my ability to build a full brand system across multiple touchpoints. It pushed me to think beyond individual designs and focus on how everything connects — from packaging to web to social. FinAura helped refine my approach to creating cohesive, story-driven design work.